DETAILED REPORTS REGARDING TELECOMMUNICATION MARKET AND MEDIA AND TECHNOLOGY LEADING OPERATORS
Services
Total telecommunications surveys
Total telecommunications surveys, which explore the communication services and devices used by clients. These surveys measure consumer’s behaviour regarding television services, the Internet and telephone services. They also observe how the content is being consumed in this industry.
Personalized reports
Personalized reports for different interest groups in the telecommunication industry. The reports are written after analysing and proccessing the data collected by surveys and reviews given by costumers through different study periods. These reports are helpful for the operators as well as the regulators in defining future strategies and investments.
Studies of consumer’s spendings
Studies of consumer’s spendings in telecommunications services, which reflect costumers’ behaviour by dividing them in different groups based on their spending habits regarding different services and devices. These studies combine actual prices, data offered by operators as well as the information collected by surveys in different demographic groups of consummers.
An Analysis of Customer Loyalty in Telecommunication Industry in Albania
This study gives an insight in the construct of loyalty in the telecommunication industry. The purpose is to create an instrument of measuring customer loyalty and explore the relationship between different variables and customer loyalty in the mobile market in Albania as there are no prior studies like this. It explores the relationship between the construct of service quality, customer satisfaction and organization image and seeks to analyze their role as antecedents of customer loyalty.The data are collected from mobile subscribers of different mobile companies operating in Albania through a self-administered questionnaire and the information is analyzed using factor analysis. The findings confirm that service quality, customer satisfaction and organization image are factors which have a significant impact on each-other and have important contribution to the strengthening of customer loyalty in the telecommunication industry in Albania.
Quality of Service in Mobile Telecommunications in Albania -Application of Marketing Strategies
The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania. This report takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies is specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied is tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies.In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.
Albania Telecoms Market Report - Statistics and Analyses
Albania’s small telecom market has experienced some significant changes in recent years. Following its acquisition of the ISP ABCom, Vodafone Albania in early 2021 committed to invest €100 million to upgrade its fixed-line infrastructure. This investment is sympathetic to the government’s efforts to improve broadband availability and access conditions nationally. The country is consistent with developments elsewhere in the region in that fixed-line telephony use and penetration is declining as subscribers migrate to mobile solutions. The mobile sector is well provided with LTE networks, while operators have invested in 5G, with Ericsson as one of the principal vendors. Some of these efforts have been made in conjunction with neighbouring Kosovo, with the intention of a seamless 5G corridor along the highway connecting the two countries. On the other hand the outbreak of the Coronavirus continues to have a significant impact on production and supply chains globally. During the coming year the telecoms sector to various degrees is likely to experience a downturn in mobile device production, while it may also be difficult for network operators to manage workflows when maintaining and upgrading existing infrastructure. Overall progress towards 5G may be postponed or slowed down. On the consumer side, spending on telecoms services and devices is under pressure from the financial effect of large-scale job losses and the consequent restriction on disposable incomes. However, the crucial nature of telecom services, both for general communication as well as a tool for home-working, will offset such pressures. The report also covers the responses of the telecom operators as well as government agencies and regulators as they react to the crisis to ensure that citizens can continue to make optimum use of telecom services.
Reputacion is an insights, market research and customer-experience company. For us, everything starts with understanding customer perceptions, challenges, and aspirations. Reputacion is a provider of first-party data contributed by consumers and technology professionals, through a variety of methodologies including online surveys, telephone surveys, mail surveys, focus groups, in-depth interviews (phone or in-person) etc. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire market.
We help telecommunication companies understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter.
Our guidance and tools enable faster and smarter desicions on the companies’ most critical priorities. Our full-service research includes market assessment, segmentation, customer experience (including satisfaction and loyalty research), customer/buyer journey research, employee experience and pricing strategy.
